Aurora, Colorado Est. 2026

Ava takes
your calls.

tap to call
She says what you’d say,
when you can’t be there to say it.

Your expert advocate, 24/7. She knows your shop — your services, your menu prices, how you talk about the work — she books your appointments, and she’s your shop’s voice on the phone.

Brass Tacks stamp: Works with Shopmonkey, compatible
Ava’s waiting, give her a call. Ask her anything about Brass Tacks. Or try her in a different setting →
She says what you’d sayHear her
Your shop, her playbookHow it works
Loyal foreverOn every call
The foundation

Your Shop, Ava’s Playbook.

Your advisors are on the phone all day: customers, parts suppliers, adjusters. The next call rolls to voicemail, and most callers never leave a message. They just call the next shop. And when that caller is one of your regulars, the silence costs you more than one job. Ava is the front desk that picks up anyway, built around your shop: your services, your prices, your voice.

01

The voice customers judge

People decide in thirty seconds whether your shop sounds like one they can trust. An answer in your voice, on your script, turns callers into booked jobs. A voicemail box quietly sends them to the next shop.

02

The playbook Ava studies

Ava learns your shop cold: your services, your menu prices, how you talk about the work. That’s what makes her an advocate instead of a recording. She knows your business because her playbook is built from it, from scratch.

03

Kept sharp, month after month

Your shop changes — new services, new prices, new hours — and Ava changes with it. We tend the playbook so she never goes stale. That’s what the monthly covers: not a phone bill, a rep who stays sharp.

Ava is one flat monthly rate. No per-minute meter running. And she stays sharp because we tend her playbook.

Why custom

Off-the-shelf almost fits.
Almost isn't good enough.

Most shop owners end up with phone tools that were built for someone else. You spend more time fighting the software than running your shop. Here's what we refuse to ship:

01

Generic scripts sound like everyone else

The shop three doors down bought the same answering app. Callers can hear the sameness even when they can't name it. Your shop has a personality. Your front desk should too.

02

Meters punish busy months

Per-minute charges mean the better she works, the more you pay. Busy month, bigger bill. Ava is one flat rate, the same in your best month as your slowest.

03

Generic tools fight your workflow

A brake job doesn't book like a dentist appointment, and a diesel shop doesn't run like a dealership. Software built for everyone fits no one. We build around how your shop actually works.

Brass Tacks exists for one reason: tech that works for you, not the other way around.

Proof, not promises

Every one built from scratch.

Start with the auto shop. Feller's Automotive runs on the same kind of playbook Ava would study at your shop: posted prices, real booking, no upsell.

See all five concepts →

fellersauto.co
Concept

Feller's Automotive

Auto Repair · Aurora, Colorado
  • Posted prices for common jobs with a no-upsell promise
  • Text-a-tech photo updates you approve from your phone
  • Online booking with real-time open and closed shop status
  • Hear Ava work a shop like yours: call the demo shop line, (983) 212-2154
Open the live demo →
The service

One service. Every call answered.

Ava goes on your shop's line and answers like she works there, because her playbook is your shop. One flat monthly rate, month to month, no contract. Here is what is in it.

Ava, on your line

Your shop line answered 24/7, in your voice, on your script.

See details →

Built from your shop

Her playbook is built from scratch around your services, your prices, and how you talk about the work.

See details →

Booked and captured

Appointments booked into your calendar with the vehicle details captured: year, make, model, mileage, symptoms.

See details →
Best value

Tuned up every month

We review her calls, keep her playbook current, and report every month on what she caught.

See details →
How it works

First she listens. Then she’s live in 48 hours.

01

Free consult

We talk through your shop, your phones, and the calls you are missing.

02

Her playbook, drafted

Over the first week, we listen to your real calls and build her playbook from your services and menu prices. You read it before she ever takes a call.

03

You hear her first

Test calls on your own line. You approve her voice, her answers, and her limits.

04

Live, and tuned

After the 48-hour setup, she goes live on your number. We review her calls and keep her sharp every month.

Free consult

Let's get down to brass tacks.

A straight conversation about your shop's phones and what the missed calls are costing you.

Book a free consult

Or call directly: (720) 719-9794